Wendy's (NASDAQ:WEN) has built a huge Twitter following through viral marketing and lighthearted banter with other corporate accounts. This month was no different, as the brand's social media team built hype for their upcoming breakfast menu, and fired shots at McDonald's and Burger King. This activity netted them almost 107,000 new followers in February, a 3.02% growth.
FEMSA (NYSE:FMX), the Mexican beverage and retail company, also grew rapidly last month, with a 5.26% increase in followers.
On the other hand, Abercrombie & Fitch (NYSE:ANF) continued a long-running decline, with a 0.31% decrease in followers, and remains one of the few major retail chains with a shrinking Twitter presence. Over the past 12 months, A&F has lost over 17,000 followers on the platform.
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